Marketing Optimization

It’s all about getting the Right Message to
the Right Person at the Right Time.

• Personalize content for individual interests
• Segment demographic markets
• Recognize past attendance
• Track each individual’s journey

Improve Marketing Results by at least 5%

Increase email delivery, opens and results

Deliver Messaging with Impact

Harness the power of email metadata to develop marketing campaigns based on email opens, clicks, device type, and more. Track and fix email delivery issues. Nexus delivery specialists can drive results through email engagement.

Create Individual Engagement

Many organizers offer floorplan locators and mobile apps, but often attendees don’t use them. The Nexus can create and deliver a customized experience to each individual, making their visit more effective and efficient. The results include increased registration, attendance and booth visits.

Expand Your Event Marketing Base

Nexus is a strong supporter of using exhibitor and sponsor invites to expand an event’s marketing base. The benefit of The Nexus DIP is that promoters will know if an invitee registers from any source. Give your promoters what they want – an accurate list of their contacts that will be attending.

Embrace Social Media

For many events, social media outreach is a great way for exhibitors and registrants to encourage their ‘friends’ to join an event. The Nexus DIP will include this data to drive better results and participation.

Exhibitor ROI = Leads Generated

This is the simple formula that almost all exhibitors use to measure their success and decide if they will return to an event. The Nexus DIP will include a customized list of Top Prospects for each exhibitor that can be delivered before, during and after the event.