CASE STUDY

Provide a Tool That Attendees Will Use

CHALLENGE: Mobile apps have been around for years, but studies continue to find that most attendees never download the app created for the show. And, those who install the app rarely use it.

CLIENT GOALS:

  • Deliver a show app that attendees will actively use to find all exhibitors matching their needs
  • Gather attendee product category and specific exhibitor interests

NEXUS SOLUTIONS:

  • Create and deliver a Personal Show App for each individual prospect, registrant or attendee, including all of the features they want.
Typical Mobile App What Attendees Want
How do I get it? Search in App Store, then download Delivered directly by email
How do I login? Create username and password One click! No password required
Does it know me? No, configuration is necessary Yes, include my known preferences
How do I find what I want? Search one exhibitor/category at a time, add to favorites, repeat Select desired categories to click Interested / Maybe / No (remove)
How can I access it? Must use app on smart phone Use any browser on any internet-connected device
Is it accurate? Usually not Complete and accurate information
Links to web and social media? Sometimes Includes live links to all social media

RESULTS PRODUCED:

  • Dynamically synchronize all usage data to:
    • Gather accurate category/product interests
    • Identify interest in each exhibitor or event
    • Track web and social media clicks
21 days before Show start Show end 14 days after
Active Users 1,373 4,020 4,290 4,386
Clicks per User 57.0 79.8 83.7 83.5
Total Clicks 78,266 320,908 359,268 366,357


The new Personal Guide is great! In one search, I was able to find all exhibitors matching my needs. I clicked the ones I liked and removed the rest. It’s so easy to use.

Orley A. @ ASD Market Week

The new web app did most of the work for me. I quickly found the exhibitors and seminars I wanted to see and then printed a copy to get my trip approved.

Danny B. @ Clean 2017

I love that I can use my Guide on my computer, tablet or phone. There are a lot of exhibitors to review and my Guide remembers where I left off. This will save me a LOT of time in Vegas!

Virginia L. @ ASD Market Week