CHALLENGE: Mobile apps have been around for years, but studies continue to find that most attendees never download the app created for the show. And, those who install the app rarely use it.
|Typical Mobile App||What Attendees Want|
|How do I get it?||Search in App Store, then download||Delivered directly by email|
|How do I login?||Create username and password||One click! No password required|
|Does it know me?||No, configuration is necessary||Yes, include my known preferences|
|How do I find what I want?||Search one exhibitor/category at a time, add to favorites, repeat||Select desired categories to click Interested / Maybe / No (remove)|
|How can I access it?||Must use app on smart phone||Use any browser on any internet-connected device|
|Is it accurate?||Usually not||Complete and accurate information|
|Links to web and social media?||Sometimes||Includes live links to all social media|
|21 days before||Show start||Show end||14 days after|
|Clicks per User||57.0||79.8||83.7||83.5|
The new Personal Guide is great! In one search, I was able to find all exhibitors matching my needs. I clicked the ones I liked and removed the rest. It’s so easy to use.
Orley A. @ ASD Market Week
The new web app did most of the work for me. I quickly found the exhibitors and seminars I wanted to see and then printed a copy to get my trip approved.
Danny B. @ Clean 2017
I love that I can use my Guide on my computer, tablet or phone. There are a lot of exhibitors to review and my Guide remembers where I left off. This will save me a LOT of time in Vegas!
Virginia L. @ ASD Market Week