A Data Integration Platform (DIP) collects data from multiple sources,
cleans the data, and accurately integrates the data to create a dynamic data platform
driving desired business objectives. The Nexus DIP is specifically designed for
the events industry – to make it easy for organizers to (i) deliver personalized marketing,
(ii) produce a curated attendee experience and (iii) create exhibitor / sponsor ROI.
Keep the vendors & data sources that are working for you
and put their data to better use!
The Nexus DIP enables organizers to unlock the value within the years of siloed data they already have!
The Art of Data Integration
Successful data integration must begin with a strong dose of data cleaning. It is not as simple as matching on unique emails or names. Accurate integration will come from many data points. Nexus Data experts will demonstrate what true data integration can produce for you.
Event organizers use multiple vendors for floorplan development, marketing, mobile app, housing, registration, website, social media, onsite services, etc. The Nexus will dynamically and accurately integrate data from all of these data sources.
Data Analytics & Predictive Behavior
Accurate data integration will reveal meaningful insights into registration, attendance and event engagement at both the individual and company level. Successful organizers will use this information to drive strategy and predict behavior.
“Tight and accurate linking of data has been the industry’s Holy Grail for decades.”