Case Study

Accurate Data Cleaning & Integration

Data Sets Provided

8 disconnected files with 102,343 records, including:

  • Historic registrations
  • Sponsor marketing lists
  • Bounced emails
  • Contact updates

Nexus Actions

Removed or fixed 11,174 invalid email addresses

Identified and fixed corrupted data

Created over 40 custom fields and data mappings to capture and update all relevant data

Data in The Nexus

72,910 accurately integrated individual records

Company and Individual market segmentation

Registration & attendance history per Company and Individual

Nexus Results

The accurate integration of years of siloed data produced a unified data set to support accurate analytics and that will drive segmented marketing campaigns.

Client Response

“I was surprised how quickly and accurately Nexus could combine years of registration and housing data to produce one clean set of data for our 2020 marketing campaigns. Integrating registration demographics into customized fields makes it easy to create lists in order to target market to our multiple segments and attendee interests and track success.”

Nath Morris, IPPE Executive Vice President

Case Study

Accurate Data Cleaning & Integration

Data Sets Provided

46 disconnected files with 160,229 records, including:

  • 6 years of registrations
  • 2,677 exhibitors and key contacts over 6 years
  • 2,910 additional exhibitor prospects
  • 30 other events
  • Website interest lists

Nexus Actions

Removed or fixed 20,706 invalid email addresses

Identified and fixed corrupted data and special characters

Created over 30 custom fields and data mappings to capture and update all relevant data

Data in The Nexus

99,410 accurately integrated individual records

3,378 accurately integrated exhibitors, prospects and their contacts

59,149 individuals with categories and segmentation

Registration & attendance history per Company and Individual

Nexus Results

Accurately integrating over 40 lists with complex Latin names and international characters was a great test for The Nexus data synchronization. The results speak for themselves.

Client Response

“For years we struggled to find a way to make better use of our mounds of data. The Nexus is an amazing Data Integration Platform that delivered the result we needed – a single actionable database that we can use to drive marketing campaigns for our large annual Expo along with smaller regional events. Thanks for the great work!”

Chuck Cross, FABTECH Mexico Executive Director